Retail & brands
Understanding the customer, the daily operation, and what keeps people coming back.
AAI Built brings together the speed of AI and the judgement that comes from doing the work yourself.
“When you’ve run the business, you see the software differently.”
I’m Sanyam Tayal. Across 12 years, I’ve worked as a wholesaler, retailer, stockist, builder, tech founder, stock trader, and consultant. I’ve run brands including HAG India and Myfresh.
I’ve seen what happens when a growing business has to work around its tools. More spreadsheets. More chasing. More decisions held in one person’s head.
AAI Built is my answer: understand the business properly, then use AI and human expertise to create technology around it.

Understanding the customer, the daily operation, and what keeps people coming back.
Seeing how relationships, stock, teams, and order handovers need to work together.
Working with moving parts, responsibilities, and the need for a clear operational picture.
Turning business context into practical systems, and asking what is worth building first.
Augmented AI Built means human understanding stays in charge. AI helps us move faster. Your team helps us build the right thing. The result should feel like it belongs in your business—because that is where it began.
Bring the business. The challenge. The idea.
We’ll bring the questions that turn it into something real.